Boba Lizdek is senior corporate consultant and country manager at Grayling Bosnia & Herzegovina. She is with the company since 2004. She has been very active in the PR sector in BIH in the last decade.
With clients such as Samsung, Flydubai, Kaspersky Lab, Herbalife, Arcelor Mittal, Panasonic, Henkel, Lenovo, Visa International, New Yorker, IBM, etc., Boba has developed a specific and targeted expertise in corporate communications, media relations, and reputation management, issue communication (crisis management & communications) as well as in CSR (Corporate Social Responsibility). Boba Lizdek has helped clients such as Samsung, Arcelor Mittal, Panasonic, and Lenovo to build and re-build their reputation with regard to many noxious crises that hit the clients in the environment and sustainability areas and more specifically in the local and regional media.
Prior to her assignment with Grayling, she has been working 10 years in advertising (S Team Bates Saatch&Saatchi, British Imperial Tobacco in Sarajevo and Paris, Trans:East Belgrade/Paris ) and active as a journalist (6 years) in the most challenging times during 1992-1995 war in Bosnia & Herzegovina and in the post-war period for Reuters, RAI, RTI, France 3, France 2, Le Figaro, Libération, etc., specialized in political news.
She has also been employed by the UN Peace Forces (2 years) in BIH as press officer and liaison officer in the UNPROFOR military sector, more precisely with the French Army/ SIRPA during the war.
Boba Lizdek has a Master of Arts in Spanish Literature and Civilization. She speaks fluently French, English, Spanish and Italian, and has knowledge of Portugese and Russian. Since 2013, she is a diligent student of Japanese language.